McDonald's partners with Manitoba-based research project

Manitoba Beef and Forage Initiatives (MBFI) — a collaborative project for research and development in the beef industry — announced yesterday it will be partnering with one of the country's largest fast-food chains.

McDonald's Restaurants of Canada and MBFI are teaming up to develop tours of the MBFI research sites in the Brandon area.

"We've learned over time that consumers want to know where their food comes from, and as farmers and ranchers, we don't always communicate well back, so this just gives us a platform to show science-based research of how food is produced and brought from our gate to their plate," says Ramona Blyth, MBFI president.

Read the complete article from Pembina Valley Online.

Antonio De Luca