McDonald's Canada announces investment in beef research

McDonald’s Canada has put its money where its mouth is with an investment into the Manitoba Beef and Forage Initiative (MBFI). “We are trying to balance being responsive to our customers and responsible to our downstream supply chain,” said Jeffery Fitzpatrick-Stilwell, manager of sustainability and government relations for McDonald’s Canada. “I really look at this investment as being a part of that responsible side. We are being responsible by supporting the science and research that will build up the capacity for Canadian agriculture to be even more sustainable.”